Exposure is the key to getting the quickest sale at the best price. The more prospective buyers that see your ad, the more opportunities you'll have to be seen and considered.

Traditionally, just about everyone looking for a plane reads Trade-A-Plane, so this is the first place to advertize [your ad also makes it on their Web site]. If a good local or regional aviation newspaper exists, try it, too.

More recently, Web sites, like "ASO.com" offer buyers a place to look for planes online. Many dealers have their own Web sites, too. There is even a "search engine" called AircraftDealer.net. Some sites have "content" in addition to the spec sheets.
The place you want to advertise on the Web is where the buyers come. Throughout the world, buyers of all types of products are coming to Web sites with content customized to their unique needs.

Only one Web site gives buyers an online service that offers interactive consulting, research and operating costs!

That is our Web site! So, if the buyers are here, so should you. [click here for advertising contact]

So, be in one or two print spec sheets and on at least two Web sites. You can probably do this for around $75/mo. That is a small fraction of the interest expense to carry the plane. A plane financed for $100,000 at 8% has $21.91 in interest per day.
So, if a $20 or $30 per month ad helps you sell your plane just one or two days faster, then it has paid for itself! It should help you sell it weeks faster and for more money! Be realistic, but don't skimp.
WHATEVER MONEY YOU MAY SAVE ON ADVERTISING WILL ACTUALLY COST YOU MORE IN INTEREST EXPENSE!