You can always go down in price, but it is just about impossible to go up. Price your plane realistically with the market. The more expensive your particular make and model, the more knowledgeable the market will be. The following "Pricing Tips" may be helpful: 

• Review the industry publications for relative pricing. Although these guides are representative of the recent "history" of what aircraft sold for, they are good beginning benchmarks. Vref, Bluebook, and appraisals are a good starting point.
  
  
• Advice from a bank familiar in lending for aircraft is another good source of information. If they are interested in financing that particular make and model, they will provide you an amount that they would actually loan for a good credit customer. Put this amount with the name and contact person at that bank on your "Spec Sheet".
  
  
• Make your offering or asking price as high as you might arguably be able to justify. Most buyers are looking for a 5% to 10% discount, so be ready to negotiate in that range.